Hi-tech fashion: AI creates models, designs, shows

With trends like a Metaverse fashion week, digital designs and high couture NFTs, the fashion industry has already dabbled with new technology. Now, with all the buzz around AI, the industry is also ready to take the next big leap to explore the world of fashion through AI-tinted glasses. With AI, the fashion landscape is democratised. Not only are creators generating their own versions of fashion shows, but high-couture brands have also adopted AI to generate models for their products.
As per Yoon Kyung Lee, lead author of a South Korea-based study Exploring The Relationship Between Fashion And AI, “In the future, everybody will be able to be a creator or designer with the help of AI. So far, only professional fashion designers have been able to design and showcase clothes. But with AI, it will be possible for anyone to design the clothes they want and showcase their creativity.” Here are a few instances that amplify waves that AI is creating in the industry.


The rise of AI- generated models
Recently, a popular denim brand launched a new campaign featuring an AI-generated model resembling a South Asian. The brand wanted to promote inclusivity and diversity with the creation. Similarly, an international fashion outlet used AI- generated models dressed in traditional outfits on their cover to
“pay homage to innovation and tradition.”

AI fashion week
An AI fashion week debuted in NYC recently at Soho’s Spring Studios with participants submitting a collection of 15-30 digitally created looks. Some 24 screens displayed “runway” images created with various imaging software. Likewise, the Theatre of Digital Art in Dubai was one of the first to host an AI-controlled multi-sensory couture experience.